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 GEORGE CHAMBERLIN is editor and publisher of Investing for Rookies, a national newsletter dedicated to taking the mystery out of investing.  Each month George offers up basic investing strategies with indepth articles, book reviews, scam alerts and letters from rookie investors just like you.

It's hard to imagine any other financial journalist who spends more time talking and writing about dollars and cents issues than George Chamberlin. Of course, his duties as Money Advisor for NBC San Diego allow people to start their day with the latest financial news. He provides constant updates during the News in the Morning program between 5 and 7 a.m. He follows that with reports during the Today Show.

But that's just a part of his work. George also is the Business Editor and host of "Money in the Morning" on KOGO Radio in San Diego. Add to that his role as Executive Editor of the San Diego Daily Transcript, San Diego's only daily financial newspaper and you have one busy guy.   Not bad for a guy that fell in love with radio back in the 1960s and started out as a disc jockey. His first broadcasting job was working the graveyard shift at a Palm Springs radio station. However, it didn't take long for George to work his way to San Diego, home to his family for nearly 40 years.

Most people assume that since George reports on the financial markets that he must also be a stockbroker or planner. Not the case. At least not anymore. George was a vice president with two major Wall Street firms for 15 years but he gave that up to return to his first love, broadcasting.

"When people ask me if I'm a stockbroker I tell them no, I'm in a recovery program. I take it one day at a time."

Even so, George is constantly stopped on the street and asked for financial advice. "I don't mind talking with people who recognize me, I just wish they'd wait until I was off the treadmill at the gym." The fact that George is the only business reporter on television in San Diego that is not part of the financial services industry adds greatly to his credibility. "People appreciate the information and advice that comes with no strings attached," says George.

George has also developed a reputation around San Diego County as a popular speaker and master of ceremonies. He averages about twenty talks and appearances  a month to civic groups and business organization. And, both George and his wife, Terry, are active in their community. George has been honored twice by the Smal Business Association as Media Advocate of the Year. Their daughter Sara, is also a successful entrepreneur and owner of Split Ends Hair Studio in Carlsbad (www.splitendshairstudio.com).  They have 3 grandchildren.